JOB SUMMARY

Responsible for centralizing the strategic planning, coordination, and execution of all organizational events and experiential marketing initiatives across all lines of business, with a focus particularly in Medicare Advantage. This role ensures consistent brand positioning, operational excellence, and measurable ROI across an annual portfolio of events.

ESSENTIAL FUNCTIONS

• Act as the main point of contact for key stakeholders and cross-functional teams ensuring seamless communication and execution of brand activations.
• Lead the strategic development of an annual events calendar and experiential marketing strategy aligned with organizational growth goals.
• Work with Brand Manager to establish brand standards, messaging frameworks, and visual guidelines for all events. Develop and ensure compliance with company Event PandP. 
• Manage project estimates, invoicing, and budget tracking to ensure financial efficiency and budget compliance.
• Responsible for coordinating supplier contracting, follow-up calls, promotional agency, and external supplier confirmations for events. In addition, coordinate internal resources support from departments as needed.
• Participates actively in events to monitor field details and ensure compliance and effectiveness. Provides with recommendations as needed and requested.
• Ensures effective monitoring of KPIs and reports out to key business areas.
• Assist in special projects and or initiatives of the corporation, as needed.
• Other tasks assigned by management and that are essential to achieve department and company success.

EDUCATION

EXPERIENCE

Bachelor’s degree in Marketing or Business Administration, preferable, with five (5) to seven (7) years of related experience in the insurance and health industry.  

LICENSES AND CERTIFICATIONS

COMPETENCIES