JOB SUMMARY

Responsible for developing and executing the organization’s content strategy and digital channel performance across social media, blogs and other owned platforms. This role focuses on maximizing organic visibility, optimizing content for search and AI-driven engines, and strengthening brand reputation through social listening and sentiment analysis. The position ensures content effectiveness, audience engagement, and continuous optimization across digital channels.

ESSENTIAL FUNCTIONS

• Social Media Strategy – Develop and execute integrated social media strategies across platforms, aligning with organizational objectives and audience engagement goals.
• Content Marketing & Blog Management - Develop and execute comprehensive content marketing strategy and editorial calendar to drive audience acquisition, engagement, and conversion across digital channels. Oversee end-to-end content production and publication workflows, ensuring consistent quality, brand alignment, and strategic relevance. Manage blog operations including content planning, creation, optimization, and distribution to support organizational objectives and maintain thought leadership positioning by working closely with the PR, Communications and Foundation teams.
• Search Optimization (SEO, GEO, AEO) – Develop comprehensive strategies across search engines, geographic, and answer engine optimization to ensure Triple-S products rank as top in search engines, including AI. Periodically conduct keyword research, optimize on-page and technical elements, manage local business profiles, and create answer-optimized content to enhance organic visibility across all search channels.
• Social Listening & Sentiment Analysis – Monitor brand mentions, industry conversations, and audience sentiment across social channels to identify emerging trends and competitive intelligence. Analyze sentiment data to inform content strategy, messaging refinement, and reputation management priorities.
• Digital Reputation Management – Monitor, respond to, and manage brand perception across digital touchpoints by leveraging customer experience intelligence to identify trends, sentiment patterns, and experience gaps. Address feedback and maintain positive online presence while translating customer insights into actionable intelligence for operational teams. Partner with cross-functional areas to resolve issues from owned channels and inform experience improvements.
• Reporting on Organic Visibility, Engagement & Brand Perception – Develop and deliver comprehensive reporting on organic search performance, social engagement metrics, and brand perception indicators; translate data into actionable insights.
• Agency Relationship Management – Oversee partnerships with external agencies and vendors; ensure alignment, quality delivery, and ROI on outsourced digital initiatives.
• Compliance - Ensure all marketing activities comply with local and federal laws, industry regulations (including health insurance standards), and internal company standards, as applicable.

EDUCATION

Bachelor's degree in Marketing, Communications, Business, Computer Sciences or related field with at least 5 years of experience in digital marketing, content marketing, or related role. Demonstrated expertise in SEO/GEO, content strategy, and social media management.

LICENSES AND CERTIFICATIONS

COMPETENCIES