JOB SUMMARY

Serves as the senior marketing leader for Triple-S in Puerto Rico, with strategic and operational accountability for marketing across Triple-S Salud, Triple-S Vida, Triple-S Propiedad, and Salus. Leads an integrated marketing function that supports each business’s distinct products, services, customers, distribution channels, and financial objectives while strengthening the Triple-S brand. Partners directly with leaders across all four businesses to develop marketing strategies that support growth, customer acquisition, engagement, and retention. Aligns Puerto Rico market strategies with Guide Well’s enterprise marketing direction, brand standards, and capabilities. Exercises leadership and decision-making authority within company policies and delegated approval limits. This roles has a dual reporting to the Chief Communications and Marketing Officer, GuideWell, and the SVP, General Manager of Medicaid, Triple-S, in the latter’s capacity overseeing marketing across the Puerto Rico businesses.

ESSENTIAL FUNCTIONS

• Leads the development of Puerto Rico marketing strategy across Salud, Vida, Propiedad, and Salus.
• Establishes an annual marketing plan for each business, informed by local consumer insights, competitive conditions, business objectives, and enterprise priorities. Reviews plans and results with business leaders and both reporting executives, resolving competing priorities through established governance.
• Develops and executes differentiated marketing strategies supporting health plan enrollment, insurance policy sales, and demand for Salus services, as applicable. Partners with business, sales, distribution, and operational leaders to establish acquisition goals, strengthen channel effectiveness, and measure marketing’s contribution to growth.
• Directs integrated campaign execution across digital, traditional media, creative, events, community outreach, and sponsorships. Establishes clear ownership, delivery standards, and performance expectations. Ensures initiatives meet approved business objectives, budgets, timelines, and review requirements.
• Leads digital marketing strategy across Salud, Vida, Propiedad, and Salus, including websites, search, paid digital advertising, social media, email, marketing automation, and personalization. Partners with Technology, Business Leaders, and GuideWell marketing teams to strengthen digital capabilities and optimize customer journeys. Establishes business-specific measures for digital acquisition, conversion, engagement, and return on investment.
• Leads brand positioning and marketing execution across Salud, Vida, Propiedad, and Salus, ensuring clear value propositions, appropriate differentiation, and culturally relevant messaging. Maintains alignment with enterprise brand standards and coordinates with the Communications Officer on messaging and timing.
• Leads marketing programs that strengthen relationships with members, policyholders, patients, and prospective customers across the businesses. Develops audience-specific onboarding, education, engagement, renewal, and retention initiatives in partnership with the relevant business and operational teams.
• Leads marketing programs that strengthen relationships with members, policyholders, patients, and prospective customers across the businesses.
• Develops audience-specific onboarding, education, engagement, renewal, and retention initiatives in partnership with the relevant business and operational teams.
• Directs integrated campaign execution across digital, traditional media, creative, events, community outreach, and sponsorships. Establishes clear ownership, delivery standards, and performance expectations. Ensures initiatives meet approved business objectives, budgets, timelines, and review requirements.
• Develops and manages the consolidated Puerto Rico marketing budget, with visibility into investments and results by business. Recommends resource allocation based on strategic priorities, business needs, and expected impact. Leads agency and vendor selection and performance management within established approval authority, and provides regular financial and performance reporting to both reporting executives and relevant business leaders.
• Leads the marketing organization through managers and functional specialists, establishing clear accountability for service and results across all four businesses. Directs workforce planning, talent development, performance management, cross-training, and succession planning. Ensures centralized ownership and documentation of marketing assets, contracts, vendor relationships, campaign history, and performance data.

EDUCATION

EXPERIENCE

Bachelor’s degree in Marketing, Business Administration, or a related field required; master’s degree preferred. At least ten years of progressively responsible marketing experience, including five years in senior leadership role managing teams, budgets, agencies, and marketing strategies across multiple businesses, brands, or customer segments.  Demonstrated knowledge of Puerto Rico’s market, culture, consumer behavior, and distribution environment required. Experience in insurance, healthcare services, or other regulated consumer businesses strongly preferred.

LICENSES AND CERTIFICATIONS

COMPETENCIES